Francesc Ferrer married Luisa Aymar, an admirer and promoter of Catalan wines.
The present Gregori Ferrer grew up surrounded by vineyards. Even as a young boy, he took part in the grape harvests his family carried out, being in contact with grapevines and land. Surrounded by Macabeo, Xarel·lo and Parellada he began to appreciate the different grape varieties, fostering a curiosity about the world of the viticulture and later on the ecological viticulture. Breaking with the tradition to produce cask wine he took a further step in the wine elaboration process: it was time to dress the bottles with their own trade mark.